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Off the Shelf: Getting Sellers to
Actually Use Your Customer Proof

Building customer proof is only half the job. The other half is getting sellers to reach for it, and a lot of them never do. With Peerbound Measure, you can finally see which proof points move deals and which ones nobody touches.

In this session, Thao Littler from Crunchtime, Chris Dalton from Gainsight, and Crystal Anderson from Canva walk through what you do when you finally have the numbers you need:

  • Partner with Sales Enablement
  • Route the right proof to the right deal stage
  • Train reps to actually use what you've built
  • Identify and close proof gaps
  • Prove your impact to leadership

It's a deep dive into the cross-functional side of proof that gets easier when you have real numbers. You'll leave with a starter map for turning proof into pipeline.

Save your spot to attend live and get your questions answered by our customer marketing experts. Can't make it live? We'll send you the recording after the webinar.

Save your spot!

Our Past Webinars

Customer Marketing Masterclass

Three session on driving Sales adoption, the ROI of customer marketing, and AI-powered customer marketing.

What you’ll learn:

  1. How to get sales teams to actually use the customer stories and proof you're creating
  2. How to show your executive team the real impact of your work with customer marketing measurement frameworks
  3. How to use AI for more than just writing. Analyze data, find your best customer proof, and get your company in front of buyers
Watch the recordings

Flip the (Advocacy) Funnel

Start with the proof first, then activate the advocates who say it.

What you'll learn:

  1. How to surface more authentic customer value statements that actually win deals
  2. How to turn customer intelligence into the channel your whole company rallies around
  3. How to earn CEO love you deserve by showing how you impact revenue, not just vanity metrics

 

Watch the recording

How I AI

If 2025 was the year of AI exploration, 2026 is the year of putting AI to real use at your company.

What you'll learn:

  1. Whether to build or buy your AI tools, and how three customer marketing teams actually made that call
  2. How to move an AI project from a promising side idea to a production-ready app your whole company uses
  3. The specific high-value AI workflows Crystal Anderson and Liza McGraw run to accelerate revenue at Canva and Motive.
Watch the recording